Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive data. Like most shoppers, I did a little previewing before Black Friday, and I was able to get some good deals (at least I think so). Like 66% of shoppers, I wanted to check for sales and specials without having to venture into the stores during this crazy time. They were abundant, and I was going to capitalize on them. Kohl’s always has a deal, and they did not disappoint when visiting their homepage. Just before the holidays, shoppers were able to get 15% off across the board. Additionally, it’s always an added benefit that shoppers receive $15 Kohl’s cash for every $50 spent. This was a great opportunity to replenish some household items along with checking two items off my niece’s wish list. The holidays would not be complete without making at least one or two purchases at Amazon. I was in good company based on what we learned from the 1,055 shoppers we surveyed in our November 2019 Digital Commerce 360/Bizrate Insights research. 40% of shoppers intend to make half or more of their online holiday gift purchases at Amazon and 66% will make ¼ of their purchases at Amazon. Most sho...